QR Codes For Business Part 2

Small business owners are only limited in what they can do with QR Codes by their imagination and creativity.

Small business owners are only limited in what they can do with QR Codes by their imagination and creativity.

A few ideas that a small business owner might consider when trying to decide how best to include QR Codes into their overall marketing plan are:

  • Business cards
  • Brochures
  • Posters
  • Signage
  • Point of sale receipts
  • Product tags and packaging
  • Menus
  • Print advertising
  • The sides or back of vehicles
  • Tee shirts
  • Employee name tags
  • Local cable TV ads
  • Carry out bags
  • Social networks such as Facebook

Here are some of the items that can be embedded into a QR Code:

  • Text
  • Website URL
  • Telephone Number
  • SMS Text Message
  • Email Address
  • Email Message
  • Contact Details
  • Event Details
  • Google Maps Location
  • Paypal Buy Now Link
  • Social Media
  • iTunes Link
  • YouTube Video

Some of the actions initiated when the above codes are scanned include:

  • Connect to a web address
  • Download an MP3 file
  • Dial a telephone number
  • Prompt your email client with a sender address
  • Add contact details using (VCARD)
  • Ad an event using (VCALENDAR)
  • Play a video
  • Display a location using Google Maps
  • Display discount coupons

The companion picture for this post contains 4 QR Codes each having a different function. Scanning them separately will trigger the desired response.

Here are some places that allow you to create your own QR Codes free of charge:




For the small business owner who wants to maximize the use of QR Codes these services offer tracking analytics:




This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Damien Baldino August 18, 2011 at 04:48 PM
Great post Mike. I'm planning on including QR codes when I order my next batch of business cards.


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